Facebook aims to extend online reach

It looks as that Facebook is trying to evolve just being an an Internet hangout to where people hang by to share tidbits, links and photos to a homestead beautified with the memories, dreams and diversions of its 800 million users.

In what may be the most confident step yet in the company’s seven-year history, Facebook is revamping its users’ profile pages so that they could follow what CEO Mark Zuckerberg says is a “new way to express who you are.”

It is anticipating that, despite premature grumblings, its vast audience is going to become even more attached to a website, which continues to pushes the envelope. To that effect, it is presenting new ways for people to connect with friends, brands and games, at the same time sharing details about their lives from the mundane to the private.

Timeline is the newest feature of Facebook.  Zuckerberg introduced the feature on Thursday in San Francisco, at the annual “f8” conference which has more than 2,000 attendants.  The event got also broadcasted to more than 100,000 online viewers.

The modifications seek to alter how and how many people share things online, just as Facebook has been doing ever since they started with their business. The renovation also introduces a new challenge for Google Inc., which has reportedly scrambling in catching up with the launch of its own a social network, Google Plus, three months ago.

The timeline,  set to replace users’ current profile pages, got its idea from an online scrapbook filled with the most essential pictures and text that they have shared on Facebook for since they started suing the site.  It is where people state their real selves and joined the online and offline life.

The timeline has the capability to go back, including years before Facebook even existed, so users can  add photos and events from, say 1978 when they got promoted.  Aside from the Timeline, users can also add some music, maps and other content next to their memoirs.

EMarketer analyst Debra Aho Williamson says Google Plus got outshined since it looks as it is too old.

Williamson assumes there to be a big generational divide in how the broader sharing tools distinguished, with younger users accepting them as fast as they encounter it.  She also believes Facebook should become even more attractive advertisers, as it should be able to pick up even more information on what attracts each other user.