Google (GOOG) portrayed as practical, commanding, scary, speedy and fun. However, some people are now thinking that it can also be beautiful.

New CEO Larry Page tries to in challenging all that, copying a note from one of his business role models and competitors, the departed Steve Jobs and Apple (AAPL). Almost instantly following the time that he got appointed as CEO in April, Page ordered to redesign Google’s online properties, which attempts in creating a unified look and feel, which would proclaim “Google,” just as the artistic character of Apple products rendering it instantly identifiable. This would be the first tie math Google is going to get a redesign after the company’s 13-year history.