On Monday, the largest streaming company, Netflix launched their service in Brazil. Experts see the move as a way to increase their sales since they had a lousy time in America.
Netflix Inc. claims that they would want to expand to 43 different countries all the way through Latin America and the Caribbean soon. The move is going to be largest international expansion yet for the streaming online company.
Netflix seeks to add service to Argentina, Paraguay and Uruguay on Wednesday, then is going to expand to Bolivia, Chile, Colombia, Ecuador, Peru, Venezuela, Mexico, Central America and the Caribbean in a week.
The move brings disputes not seen in Netflix’s at the heart of markets, the U.S. and Canada.
Broadband Internet arrives at a far smaller percentage of homes in Latin America compare to the United States, and speeds are slower. Piracy is the most common problem around the globe, which means that anyone could just buy their favorite movie anywhere they want to buy it. Netflix is not that well-known around Brazil, so people may not be aware of the service that Netflix offers.
Brazil has 20 percent of 42 million Internet users that has a connection speed above 500 kilobytes per second, as claimed by the report from Ibope Nielsen Online. To steam a movie online, users would need around 800 kilobytes per second.
Netflix subscribers across the region can now manage to watch TV shows and movies streamed on a wide range of gadgets. Both foreign and domestic content are going to be offered in Brazil, with some titles dubbed in Portuguese, Spanish or English, and people are also going to opt for subtitling.
The service in Brazil cost around 14.99 reals per month (about $9) and new subscribers is going to get the first month for free.
In the U.S., a streaming subscription amounts to $8 per month and a customer should pay a little bit more to get DVDs in the mail. As in Canada, Netflix’s service in Latin America is going to be streaming-only, without the DVD option. Netflix’s streaming library in the U.S. is around one-fifth the size of the 100,000 collections in the DVD section.
Hastings never mentioned the number of movies and TV titles would be available to Latin American consumers. As well as, the money the company, has invested in the venture.
The company based in Los Gatos, California, works to broaden its international reach as its service it began in 2007, in the U.S., becomes more ubiquitous and as it faces new demands.