On Friday, an estimated million people had placed their order for Apple’s latest iPhone. The said product is apparently the last product that Steve Jobs introduced to the world before dying.
Orders for the iPhone 4S, appearing on store shelves this Friday, exceeded Apple’s previous one-day record of 600,000 sales for the iPhone 4, which pushes the company’s shares up 4.3 percent to $385.50 on the Nasdaq stock market.
The latest is a disappointment for iPHone fans when it got unveiled last week, but it seems that to be a bigger draw as more telephone companies carries it and it would be appearing in more countries, analysts said.
Perhaps the latest iPhone got some help from the recent death of Apple’s CEO, Steve Jobs. Massive outbursts of grief and sympathy over his bereavement last Wednesday at the age of 56, along with witnesses to his genius and position as an imaginative business leader in the media and by Apple products users online may have stimulated the sales.
Marketing professor at San Diego State University, Steven Osinski says the potential customers are those who have own some iPhone before. Those who did not like iPhone 4Swhen it got first released would probably want it now. It is like what happened to the record of the Beatles when John Lennon was dead, and the sales went up.
The iPhone 4S, which many Apple watchers believe as a minor follow-up to its earlier model and featuring only incremental hardware improvements, is going on sale in seven countries. The preceding version got introduced in five.
Apple says stores in the United States, Australia, Canada, France, Germany, Japan and the UK is going to begin selling the device on Friday. It is going to be offered in 22 countries by the end of October.
Hudson Square analyst Daniel Ernst says it is a complete package. The market got dissatisfied, but the customers ignored the headline so that they could see the content of the device itself.
The 4S are on the Sprint Nextel network, which is merging with AT&T Inc and Verizon Wireless as an iPhone seller for the record. In Japan, Apple included KDDI as a distributor.
CEO of YCMNET Advisors, Michael Yoshikami said that part of what’s going in making this roll-out so much bigger is that the accessibility of the product is going to be much better. People are going to see sales records set at a faster tempo than people would expect.