Google open an office in Thailand so that they could fully serve the businesses in Thailand. Not only that they are offering some assistance on developing site, but they also have an advertising option for companies in Thailand.
Aside from opening the office, the company also announces the appointment of Ariya Banomyong, to serve as the first country manager for Google Thailand. Banomyong already assumed the position since the beginning of July. His job is going to involve overseeing the sales and business-development operations.
Initially, Google want to encourage more business to set up their business online where many Internet users could find them. The move set to raised the online-advertising spending in the Thai market from the present level of only 0.3 per cent of the entire advertising expenditure to a level similar to that in highly developed companies such as United States and the United Kingdom. Both countries have the most developed Internet infrastructure as well as online-advertising spending goes from 30 to 50 per cent of total ad spending.
Ariya is not new in business, since he got a 10 years experience to back him up. In his last job as a chief commercial officer of True Corporation’s Convergence, he had stayed with the company for more than 10 years. His experience expected to help Google in their bid to capture the Thailand market.
One of the greatest things about working with Google is that Ariya now works for the biggest company around the globe. At the same time, he is the pioneer in his country to have a strong position on Google.
Thailand has estimated 25 million Internet users, meaning that over 30 percent of the whole population is online. Around 40 percent of the users is using their mobile device to access the Internet. Notably, most of the people are using the Internet for searching anything that they want. Thailand now has the record for the highest number of searches – 55 million per day.
Ariya said the amount of mobile-Internet users in Thailand now quickly rising, having grown three-fold in 2009 and 2010 to stand for around 40 percent of all Internet users. Every day, three out of every five Thai smart-phone users are using the search service. A figure that is quite high in fact, it is higher than that in many developed countries, which includes the US, the UK, Germany and Australia. Most of the time, people are searching for a restaurant that is close in their area.