Mobile business important for Microsoft
Recently, a technical expert said that the mobile business should hold importance for Microsoft to grow in the future. However, the problem could be in the virtualization field, which is lacking for the Company. Consider an event where Microsoft is able to capture the market leader’s capitalization; this would add five dollars to its share price. The Company owns the OS, has the advantage of substantial resellers channel, excellent software engineers, and a desirable market position to become the leaders.

Microsoft cannot succeed in this business
Despite all the advantages that the Company may have, Microsoft are mostly perceived hard to be able to compete successfully against Apple in the mobile business. During the past, all attempts made by the Company to beat Apple (Zune, Windows 7, or tablets) have yield no success so far. Even if the iPad is cutting in to the sales of PCs, the fact is that only those individuals who did not need a computer are opting for the iPad. No matter how good the iPad may be, it cannot replace a PC for serious workers.

Deficient in focus

The Company has focused on becoming enterprise software provider with plenty of clients and one of the most popular client productivity software. Even if the Xbox achieved some success, Microsoft was spending huge amounts to replace the PlayStation while Apple reinvented the gaming sector. Therefore, when Apple is smart and not trying to compete with Microsoft in the enterprise software market, it is pointless for Microsoft to compete with Apple in the consumer market segment. Microsoft’s experience with Hyper-V has given the Company’s management is focusing their attention on another sector.

Factors leading to virtualization
Some of the factors that led Microsoft to divert towards virtualization were apparent. Primarily the central processing units were becoming faster while the utilization rates for these were consistently reducing. Moreover, the costs for the Company were constantly increasing and there was a significant gap in the management of these issues. All these factors led to the present state of Microsoft.

The bottom-line
When VMware commenced its operation, Ballmer was already heading Microsoft; however, presently VMware uses 75% of its market share to lead the emerging platforms. Therefore, it can be concluded that there is nothing that can restrain VMware from providing a similar OS to run on the Company’s virtual machines. The bottom line, thus, is that although mobile business is a good to have product line for Microsoft, the Company cannot ignore the enterprise solutions. The management needs to focus on their competence as the leadership is slipping away from the Company’s hands.