AMD not interested over the Smartphone industry, as they are more interested in the tablet industry.
Rick Bergman, SVP and GM of AMD’s products group told a meeting that the chip designer has no plans to get into the Smartphone market for now as their graphics expertise was not for the Smartphone market. They are just going to improve the upcoming AMD’s Z-series and push X86 into the tablet market.
Bergman says they have not announced any plans to go to the Smartphone market as they are too busy with the opportunities that are right in front of them such as server, tablet and notebooks. However, if they would ever think of introducing a new market in their line then they might consider doing so.
AMD’s choice of leaving Smartphone market alone is very intriguing as it raises the question about the capabilities of the X86 system-on-chip (SoC) designs.
Intel, on the other hand, tries so hard to market their Atom processor into the Smartphone industry. They have a belief that their processor can run the Smartphone. However, their chip might not be up for the job as the Smartphone requires a much powerful processor to run it.
AMD relies too much on other companies to make the other chips for them. However, the problem is that some of those chips which the other companies are making do not fit into the AMD chip. Our sources pass on to the 28nm process node as particularly complicated. Also, we heard that companies that were expecting to release ARM-based SoC chips on a 28nm process node believe that they could launch the chip during the first half of 2012.
Perhaps AMD believes it is CPU and GPU grouping APU chips belongs to the tablets since the power restriction much relaxed compares to that of a Smartphone. The problem here is that once again ARM vendors such as Nvidia, Qualcomm and Texas Instruments already have the biggest share of the tablet’s market and even Intel is going to have a hard time fighting those companies in the tablet market. AMD is inferior to Intel, so it could be expected that they are no match against the ARM vendors.
AMD’s intention of not going to the Smartphone industry might be good for the company. However, they are competing with some of the best companies in the tablet market. It might prove that to be as hard as that of the Smartphone market to infiltrate. There would always be a question that if even the biggest chip company such as Intel would ever make it in that market.