Looks like Amazon are going to an unchartered territory as it tries to compete with the best in the industry. Reports claim that Amazon produces their own touch-screen tablet to compete against iPad.
Last Wednesday, the company introduces their own line of the tablet to the ever expanding market of handheld computers. The new device called Kinder Fire has the capability to connect to the Web, streams movies and TV, displays e-books as well as supports thousands of apps.
Both the size and the prize are half of an iPad. The device expected to be available on stores on November 15, 2011.
Things will not be easy, for Amazon since Apple has long established their own brand in the market. On the other end, Amazon is just starting out with their device.
Analysts at one research firm, Gartner Inc., believe that in every three of every four tablets sold this year is going to be iPads. Apple sold roughly 29 million of them from April 2010 during June of this year.
Amazon sells more than 1 million e-books, 100,000 movies and TV shows, and 17 million songs. It is clear that Amazon want to do the impossible as the tablet designed to tap into Amazon’s massive storehouse of media content.
Amazon CEO Jeff Bezos noted that other companies failed since they build tablet and not service. They want to sell their service to consumers.
Bezos revealed the Kindle Fire at a New York media event, stage-managed much the same way Apple directs its product launches. He walked a stage commending the product as the same time as technology sites live-blogged the event.
Aside from Kindle Fire, he also present three other versions of its popular Kindle e-reader, each one of the devices comes with black-and-white screens — a basic model for $79, a touch-screen version for $99 and a touch-screen with 3G wireless service for $149.
He believed that the device is going to heighten the pressure on rival companies such as Barnes and Nobles in the electronic book industry.
The Kindle Fire’s size, with a screen that measures 7 inches (17.7 centimeters) diagonal, makes it a close match to Barnes & Noble’s Nook Color tablet that came out for the previous year. While Barnes & Noble envisions the Nook Color as a jazzed-up e-reader, Amazon has expansive goals for the Fire as a platform for games, movies, music and other applications.
Analyst with Forrester Research, Sarah Rotman says that the content makes Fire a competitor for iPad.