Smartphone Manufacturers should focus on the 45 and beyond age group

The research company Kantar Worldpanel ComTech on Monday requested smartphone makers to target the U.K.’s over 45s, following the revelation that 17 million consumers in this age group have not decided to upgrade their mobile devices.

Kantar Worldpanel’s global consumer insight director Dominic Sunnebo says their research proves that the area they should be focusing, so that they could sell mobile devices.