Social games are now becoming a trend for cellphone owners. This year, Tokyo video-game exhibition, plans to make money from selling virtual goodies.

Gree Inc., a social networking service, which started its operation seven years ago in the founder’s living room, was the leading star on the annual Tokyo Game Show. The show sampled to media Thursday ahead of its releasing to the public soon after this week at Makurahi Messe hall in this Tokyo suburb.