“The magazine that reads you,” if one is thinking that I make a mistake when I type that first five words for this article, then one is wrong. That phrase is the exact phrase that Edition Ipad app is using as their tagline. In an effort to build some buzz about the new app, the makers of the app created a video and posted the video on Youtube. Apparently some people got offended by the tagline since they referred to it as “The app when you crap.”